Launch Fanta’s new, twisted bottle design in a way that allows Fanta to naturally join teens’ social conversation in eight European markets with different languages.


Case video


Teens communicate in a hyper-visualized way. That's why we introduced a new visual language for all major social platforms, that allows Fanta to spread spontaneous fun in teens’ social conversations, using vibrant GIFs, Emojis, videos and a downloadable font book. All inspired by Fanta’s new brand look and standout, twisted bottle design.


A specially designed Fanta Font to prolong the conversation online.

Download Fonta


Do it yourself

Karaoke video


Instead of explicitly pushing the product we created a world around it, connecting the bottle to everyday teen fun. As a result, the amount of comments more than doubled, shares grew by 67% and organic reach per post increased with 33%. 

We managed to activate teens to have fun with our content and create awareness for the new bottle at the same time. Making an inactive group, suddenly very active.






Organic Reach


Engaged Users